What's Your Marketing Risk IQ?
Marketing is a risk intensive endeavor, there is a wide ranging risk vs. reward matrix which can bring even the most innovative experts to their knees. So why am I telling you this? Because strategic marketing is necessary in order to consistently increase sales and revenue. The following three marketing tools are excellent tools to help you spread the word about your company.
Corporate Blogging
Corporate blogging is a multi-faceted social media marketing outreach tool for your company that produces long term results with minimal risk. You are able to dramatically increase your brand’s online web presence through blog postings and social media syndication. If you are not blogging, make sure you place it as a top priority for your company since it involves minimal risk with a high ceiling for results.
Performance Based Marketing
Performance based marketing is an excellent advertising mechanism since there is little to no risk for you as an advertiser. You only pay when you receive an order, lead or visitor.
Public Relations
If you are looking for your company to receive online or offline press exposure, a strong PR push is required. This does have a higher risk compared to performance-based marketing services since the fees are higher and there are no guaranteed results. However the rewards are potentially exponential. Several companies such as Facebook and YouTube built their businesses purely on a solid public relations and press outreach strategy.
In the current economic condition of the nation, it is key to make every penny of your marketing dollar count, so choose wisely.
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November 24th, 2008 at 10:21 pm
[...] unknown wrote an interesting post today onVcorp Services Legal Blog » Blog Archive » Determine Your …Here’s a quick excerptMarketing is a risk intensive endeavor, there is a wide ranging risk vs. reward matrix which can bring even the most innovative experts to their knees. So why am I telling you this? Because strategic marketing is necessary in order to … [...]