There is a rivalry that many people are not aware about, however it has been going strong for over a decade, and it doesn’t seem to be slowing down anytime soon. The rivalry is between Silicon Valley (Northern California) and Silicon Alley (NYC). Both sides position themselves as leaders in the tech sector, however it is my opinion that these two rivals need each other to survive, especially in the current economic climate.
If you are under the preconceived notion that technology is technology regards of where a company is located, you would be wrong. There are many noticeable differences:
Silicon Valley is made up of young CEO’s walking around wearing flip flops, and talking on their iPhones (please forgive the stereotype, but if you’ve spent time in San Francisco, you will agree that I’m not too far off). Silicon Alley is made up of executives in business attire, who seem to prefer writing down notes with pen and paper (crazy, I know!).
However there is one key differentiation point between the two that makes them partners for life:
- Silicon Valley is heavily focused on Innovation
- Silicon Alley cares primarily about monetization
This is why the two parties need each other. Silicon Valley entrepreneurs typically launch ad-supported businesses that rely on sponsors and marketing revenue. And Silicon Alley is home to the world’s largest and most prestigious ad agencies, and these enterprises NEED silicon valley websites and applications in order to distribute their clients’ campaigns.
The further I investigated the two rivals, the more I noticed that their success and survival is determined by how well they work together. Companies such as Google have made solid attempts to gain these advertising dollars, however no one has truly bridged the gap between the two mindsets. And it is my opinion that the current recession will force the two parties to begin working together. So the current market correction may prove to establish long term partnerships that otherwise never would have occurred.
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