An independent study conducted by the Threewide Corporation, revealed that the real estate search engine, Trulia has topped their charts as a real estate lead generator as well as visitors sent to listing broker and agent sites through the Threewide ListHub service. Threewide’s ListHub works in concert with MLS’s various franchises and brokerages as well as core real estate technologies to bring real estate companies a single dashboard for controlling their online marketing strategy. Threewide analyzed the traffic sent to clients from their syndication feeds to get results for this study.
The study analyzed approximately 600,000 listings sent from MLSs and brokers to 17 of the largest real estate sites including Yahoo! Real Estate, Frontdoor, Zillow and Cyberhomes to name a few. Below are some highlights from the survey findings:
- Trulia generated the most leads in this period with almost 12,500 - over 30% of all client leads generated through the 17 real estate sites
- The second closest company had just over 15% of all leads and the 3rd just over 12%, with the top 5 making up almost 80% of all leads sent to brokers and agents
- Trulia had the highest percentage of visitors sent to ListHub’s broker and agent clients with over 35% of all home buyers/sellers sent to ListHub clients
- Over 8,000 listings received at least 1 lead from a consumer coming directly from Trulia, with the nearest company sending traffic resulting in leads for a little over 3,600 listings
“Trulia has delivered an incredible number of potential homebuyers to our broker/agent customers because they are consistently among the top consumer traffic generators in the ListHub network,” said Mark Wise, COO and Co-Founder of Threewide. “As a result of this traffic, we are also seeing more and more MLSs sending all of their listings to Trulia helping their broker/agent customers sell their listings in today’s market. We are very excited to see all of our customers realizing the importance of working with Trulia within the ListHub Network.”
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